When you have ten minutes with Seth Godin you may want to cram eighteen questions into one! If anyone can keep it simple and inspire impactful ways of doing business, it’s Seth Godin. Seth shares achievable goals we can start today.
Seth is inspiring to folks in big and small business and nonprofit. His daily posts provide the frequent tweaking we need when we become buried in our heart’s work. Seth encourages folks to be remarkable, live on the fringe, embrace risk and… well, listen to this podcast episode. Here is a snippet from Seth’s blog with his description of being remarkable.
Remarkable has nothing to do with the marketer. Remarkable is in the eye of the consumer, the person who ‘remarks.’ If people talk about what you’re doing, it’s remarkable, by definition.
The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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I hope you enjoyed these ten minutes with Seth!